BBW has partnered with Tsehai Publishers and Sharjah international Book Fair to hold the first International Book Fair in Africa. Tsehai is committed to publishing African literature, whilst Sharjah is the site of a 11-day fair in the UAE. BBW has held talks with the Ethopian government to assess business prospects in the country.
The company has also visited Tanzania, Kenya and Uganda to explore further opportunities to expand their operations.
The fair is scheduled to take place towards the end of 2022 in Addis Adaba, Ethopia and “aims to sell over 1 million books in 10 days”, with discounts ranging from 55% to 95%.
BBW has traditionally held its events in Southeast Asian countries such as Malaysia, Indonesia, the Philippines and Thailand. It has since breached other shores in South and East Asia such as Pakistan and Taiwan. However, this partnership with African and Middle Eastern partners signals new intent to increase the reach of BBW’s vision to make books more affordable and accessible to everyone around the world.
Big Bad Wolf Books was established in 2009, and aims to cultivate reading habits, increase English literacy worldwide and build a new generation of readers, by making books more affordable and accessible, to everyone.
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Source: http://allureethiopia.com/ ©. Permission required for reproduction.
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